It seems like almost every business has a blog these days, and for good reason. Even businesses that don’t operate online can benefit from them, and if you don’t have a blog, you could be missing out on potential huge benefits for your business.
A blog helps you stay competitive, keeps you up-to-date and in conversation with your customers, and makes sure that you’re providing a custom-tailored experience through your business.
Want to know a few reasons why?
A Company Blog Provides Social Proof 👍
One of the first questions any customer asks themselves when trying to decide whether or not they should buy with you is can I trust this business? Establishing customer trust means that you need an avenue to demonstrate that you know what you’re talking about, and you can do a good job.
So, for example, if you run a gardening store, creating blog posts about how to care for plants and which equipment to use establishes that you know about garden care. If you’re a life coach selling a self-help program, posting blog articles on self-help demonstrate your knowledgeability on the subject. Think of your blog posts like a free trial of your knowledge, and create posts that demonstrate your expertise.
A Company Blog Forms Connections 🙏
Marketing is no longer what it used to be. It’s not enough these days to have a good commercial and catchy slogan, because marketing trends have demonstrated that today more than ever, people just don’t like being deliberately sold to. Traditional advertising can sometimes feel insincere, leading to customer hesitation.
Instead, audiences today value relationships. They want to get to know you before they buy. Allow them to hear a voice behind the company, and you’ll be far more likely to win them over than by simply buying ads!
If you have more than one employee, then try doing employee recognition posts. Have some “behind-the-scenes” posts that detail how things get done in your office. Tell the story of how your business started, and talk about the people who helped you get there. Help your customers know you, and not just your business.
A Company Blog Offers You Insight Into Your Audience 💡
Knowing your customer base is crucial, especially for smaller businesses.
Use blog posts to get feedback on what your audience wants. If you’re a daycare, and you post a list of summer activities to do with your children, then if your audience responds well to that, you’ll know that’s what they want. Using that knowledge, you can create a profitable new summer program using exactly what your customers want.
If you’re a coffee shop, and you create a post on local weekend events and your audience loves it, then you know your audience is looking for weekend entertainment. You can book a local music group for Saturday night…and watch as customers roll in.
Keep your finger on the pulse of what your customer base wants, and do more of it. You’ll experience more growth than ever before!
Even if your business is a brick-and-mortar establishment, it needs a blog. As they become more and more commonplace, you’ll be missing these three key factors – and many more! – if you don’t.
Does your business have a blog? If so, how do you use it? Let us know in the comments below!